At the moment I am in the middle of reading
Creating a World Without Poverty: Social
Business and the Future of Capitalism by Muhammad Yunus (the man that is
known for starting micro-lending banks). I wish so much that I had started
reading it earlier!! The man is a genius! He writes that while many
non-profits, NGOs and foundations do good work in our society, the fact that
they can only survive through donations can make them unstable and unsustainable.
Also, leaders of these types of services end up dedicating a great chunk of
time to finding and raising this money—time that could be spent in the pursuit
of the project’s true goal of serving society. Instead, we should be looking at
creating programs and projects that are self-sustaining (aka. over time they
can support themselves).
For Yunus, the answer to the world’s
humanitarian issues is to combine this idea of bettering society with the
self-sustaining idea of business. This can be done in a few different ways. One
way would be to start a business that deals with a social need but does not see
profit as its main objective. While some profit is necessary to allow for
expansion and betterment of services, this idea of making as much money as you
can to please your personal bank account and your stock holders is not at the
first concern. He gives the example of a social business that,
“manufactures
and sells high-quality nutritious food products at very low prices to a
targeted market of the poor and underfed children. These products can be
cheaper because they do not compete in the luxury market and therefore don’t
require costly packaging or advertising, and because the company that sells
them is not compelled to maximize its profit.”
Another type of social business is to set
up what we would consider a normal “profit-maximizing” business, but this
business is staffed and eventually owned by the poor or oppressed people of
society. This type will allow the poor to take matters directly into their own
hands, giving them the opportunity to use their own skills and knowledge to
work their way out of poverty.
I have been thinking a lot about this idea
of social business lately, and it very much intrigues me. I have even been trying
to apply the idea to my work here in Nicaragua. While the micro-lending bank in
which I work has proven to be (although not perfect), a great example of social
business put into practice, the rest of project of Proyecto Generando Vida does
not seem as stable. Our director spends a lot of time finding donors each year
to cover the costs that the many other programs we offer consume. Therefore, I
have been asking myself, ‘what could we
do to make our project more sustainable?’ I actually thought of a few
ideas, but with my lack of business background, I don’t yet trust that they
could actually work.
But
the fact that I am so fascinated and inspired by this concept of social
business is making me think about whether or not I would possibly like to try
something in this area in the future…? Does anyone know of a social business
school? Haha
-Jana